Creative Industry Boosts Green Development Model—Wanhua Eco Invited to 2022 China (Macau) Creative Industry Conference

October 20, 2022,The 2022 China (Macau) Creative Industry Conference, themed "Creative China, Diverse Macau," was grandly held, co-hosted by the China Council for the Promotion of International Trade, the Economic and Financial Department of the Macao SAR Government, and the China Association for Cultural Exchange with Foreign Countries.

The conference invited authoritative representatives with significant social and industry influence from government, industry, academia, and research sectors, aiming to share the latest creative achievements and discuss opportunities for creative development from different professional perspectives. Among them,"Father of Chinese Industrial Design" Liu Guanzhong, Wanhua Eco Group Chairman Guo Xingtian, and othersshared experiences and held video exchanges on how the creative industry supports green development models.

Liu Guanzhong mentioned that the Chinese approach should seek the roots of national culture internally and expand new ways of thinking externally, which is of great significance for using creativity to promote green development. Guo Xingtian stated that to accelerate the implementation of the green home furnishing industry ecosystem,Wanhua Eco not only provides high-quality and affordable supply chain support for low-cost entrepreneurship, but also, thanks to its native metaverse home furnishing system, offers feasibility for the confirmation and transaction of creative intellectual property rights.

(Below is the full speech of Guo Xingtian, Chairman of Wanhua Eco Group)

As the world's first green home furnishing industry ecosystem operator, Wanhua Eco Group, adhering to the green original intention of "under the roof, there should be no formaldehyde," has been committed to the ecological reconstruction and upgrading of the home furnishing industry through green, industrial, and digital innovation since its establishment in 2006.

Wanhua Eco started from the source of the formaldehyde-free adhesive industry chain, which won the National Science and Technology Progress First Prize; using the technology solution that won the National Science and Technology Progress Second Prize, it replaces wood with straw and turns waste into treasure, using widely distributed, fiber-rich agricultural and forestry residues to replace natural forest wood, manufacturing all categories of green formaldehyde-free artificial boards, and promoting the issuance of the ENF grade national standard for artificial boards; digitalization runs through the entire industry chain process, realizing digital twins for the whole process of green industrial customized home decoration products, from design to delivery and maintenance; through the SI system product architecture that separates interior components from residential structures, it achieves distributed, intensive, and Industry 4.0 flexible customization of interior components, replacing traditional decentralized manual on-site work; finally, localized on-site assembly delivery realizes fast, beautiful, and green interior products at the end of the industry chain.

Wanhua Eco is accelerating the construction of a distributed industrial cluster intelligent manufacturing base ecosystem, supported by green artificial boards, green industrial customized home decoration components, customized furniture manufacturers, and numerous supporting manufacturers. By 2025, the first batch of 21 planned domestic bases will be put into operation, initially covering a 300-kilometer radius in major population centers.

The huge advantages brought by massive distributed intelligent manufacturing capacity are not only due to the cost advantages of intelligent manufacturing resulting from automation, intensification, and large-scale resource efficiency, but also the green and sustainable "dual carbon" cost advantages brought by distributed rooftop photovoltaic power generation for self-use and surplus electricity, and green raw materials that turn waste into treasure. These form a huge cost advantage for the green industrial customized home furnishing supply chain based on precise measurement, exquisite design, lean manufacturing, fine distribution, and accurate delivery of personalized interior products.

Relying on the full-process digital twin realized from the solution design stage, Wanhua Eco's Sikong Industrial Internet platform has achieved efficient digital connectivity for the industrial internet, supporting the rapid development of diverse business formats within the green home furnishing industry ecosystem. It not only provides high-quality and affordable supply chain support, display and sales channel support for low-cost entrepreneurship, but also, thanks to its native metaverse home furnishing system, offers feasibility for the confirmation and transaction of creative intellectual property rights.

Finally, Guo Xingtian expressed a warm welcome to creative talents in the home furnishing field to experience the many convenient supports provided by the green home furnishing industry ecosystem built by Wanhua Eco, to fully unleash their creativity, and to jointly create green home solutions for a better life for the Chinese people, sharing the value of the industrial ecosystem while contributing to a better life.