Consumer Association Visits Wanhua for Home Decoration Industry Research
To tughly implement the China Consumers Association's annual theme of "Boosting Consumer Confidence," revitalize and expand consumption, and promote high-quality development of a trustworthy consumption environment across the province, the Provincial Consumers Association - in collaboration with six provincial industry associations (Decoration, Home Appliances, Furniture, Property Management, Cable & Wire, and Stainless Steel) - conducted a specialized research visit to Wanhua Ecological Technology on August 17, 2023. This joint initiative focused on consumer rights protection in the home decoration industry, particularly investigating persistent provincial complaint hotspots including excessive formaldehyde levels and environmental pollution. The delegation examined how manufacturing enterprises can enhance green environmental practices and strengthen consumer protection measures.
Provincial Consumer Association Leaders Visit Group's Digital Exhibition Hall
Current Status and Role of Decoration Auxiliary Materials Industry
- Aesthetic Enhancement: Offering diverse colors/textures for walls, floors, and ceilings to beautify spaces.
- Structural Protection: Shielding surfaces from humidity, pollutants, and temperature fluctuations to extend building lifespans.
- Eco-Friendly Solutions: Modern products prioritize sustainability by reducing hazardous substances, aligning with green living demands.
Industry Pain Points
1. Inconsistent Quality: Market flooded with uneven-quality products, complicating consumer choices.
2. Counterfeit Products: Profit-driven manufacturers distribute unsafe counterfeit goods.
3. Environmental Risks: Despite progress, some products still contain harmful VOCs like formaldehyde. [Per provincial consumer complaints data, "renovation pollution" ranks top in家居投诉热点 and remains an industry-wide challenge.]
4. Innovation Gaps: Slower technological advancement compared to other industries limits product improvements.
Current Status and Role of Decoration Auxiliary Materials Industry
1. New Urbanization: Government-led rural infrastructure upgrades boost demand. [Wanhua's green smart factories in Henan, Anhui, Shandong, and Guangdong create jobs and drive rural industrial transformation.]
2. Housing Market Stability: State Council’s June 29 Measures to Promote Home Consumption and July 12 13-department Notice emphasize green/assembled renovations, stimulating sales.
3. Green Policies: Sustainability initiatives increase demand for eco-certified materials.
4. Infrastructure Investment: Urban/rural development projects directly raise material needs.
Corporate Participation Strategies
1. Public-Private Collaboration: Partner with governments to shape/implement policies.
2. R&D Innovation: Develop policy-aligned products (e.g., Wanhua’s new fireproof & mold-resistant inorganic coatings post-artistic coatings launch). Intensify consumer education on eco-benefits.
Inorganic All-Performance Water-Based Wall Paint
3. Provide Professional Technical Consultation & Services
Building material enterprises should collaborate with industry associations to establish dedicated technical advisory services. These initiatives help consumers understand policy requirements while offering tailored product recommendations and solutions.
4. Conduct Training & Education Programs
Organize workshops to enhance public awareness of eco-friendly decoration and formaldehyde-free materials. Example: Wanhua’s distributors regularly partner with real estate developers and decorators to host seminars on formaldehyde’s cumulative effects and healthy green renovation practices.
5. Engage in Industry Associations & Exhibitions
Active participation in trade events (like this Provincial Decoration Association activity) enables knowledge exchange, trend analysis, and collaborative industry advancement – directly supporting policy implementation.
Under the Provincial Consumers Association’s "Boosting Consumer Confidence" campaign, this forum facilitated in-depth discussions between companies and consumer representatives to:
* Investigate key complaints in home decoration
* Address consumer pain points (e.g., urgent demands for quality/safety)
* Promote scientific consumption guidance
* Encourage corporate self-regulation and service improvements
* Drive industry upgrades for economic stability
By combining government collaboration, R&D innovation, technical advisory services, public education, and industry engagement, enterprises can effectively contribute to home consumption policies while delivering superior products and services.
The company's solutions to the challenges in handling complaints
Complete Green Space System Solution
During renovation processes, multiple hazardous pollutants are generated, among which formaldehyde and TVOCs (Total Volatile Organic Compounds) are the most severe - with formaldehyde posing particularly critical health risks. To address this pressing issue, Wanhua Ecological Technology leverages its group-wide industrial chain advantages and technological achievements in building materials to establish a comprehensive green supply chain system for the environmentally-conscious construction industry.
Product Portfolio
Our solutions comprise two core business segments:
Formaldehyde-Free Building Materials
Formaldehyde-Free Adhesives
Complete Product Range Includes:
Formaldehyde-free interface agents (wall/floor primers)
Formaldehyde-free waterproofing compounds
Formaldehyde-free tile adhesives (including specialized formulas for glazed tiles and marble)
Formaldehyde-free joint gypsum
Formaldehyde-free leveling gypsum
Formaldehyde-free waterproof putty
Formaldehyde-free water-based primers & topcoats
Formaldehyde-free white latex
Formaldehyde-free MS sealants
Formaldehyde-free polyurethane fillers
Formaldehyde-free PUR edge banding adhesives
Formaldehyde-free EVA hot melt adhesives
Key Product Advantages
✔ Absolutely Free from formaldehyde additives or VOCs
✔ Eco-Conscious Manufacturing: Sustainable raw materials and production processes
✔ Performance Equal or Superior to Conventional Materials:
Waterproofing agents provide exceptional moisture resistance
Tile adhesives deliver superior bonding strength without formaldehyde emissions
Waterproof putties and joint gypsum perfectly fill cracks while maintaining surface aesthetics
The Wanhua Ecology Lingquan complete series of formaldehyde-free auxiliary materials forms an integrated system covering all construction phases - from base materials to surface finishes. This not only provides users with safer, healthier alternatives, but also drives the entire building materials industry toward greener, more sustainable development.
Competitive Advantages in an Intensifying Market
Amid growing market competition, Wanhua Ecological Technology's core strengths are manifested in five key dimensions: product innovation, process upgrades, professional services, economies of scale, and brand development.
1. Product Innovation
Core USP: Complete formaldehyde-free product system
Recent breakthroughs:
• MS wood installation adhesive
• Inorganic all-performance mold-proof water-based wall paint
• Formaldehyde-free PUR granule/bulk edge banding adhesives
R&D focus: Policy-compliant, trend-aligned materials prioritizing eco-friendliness, energy efficiency, and health safety
2. Process Upgrades
Advanced manufacturing equipment and patented technologies
Resource-efficient and environmentally optimized production
Accreditations:
• National High-Tech Enterprise (Shandong)
• Provincial "Specialized, Refined, Distinctive, Innovative" SME
3. Professional Services
End-to-end support:
✔ Pre-sale technical consultation
✔ Customized design and construction guidance
✔ Post-installation maintenance
Strategic alliances with designers and contractors for integrated solutions
4. Economies of Scale
Matrix-based production network: Multi-region smart factories
Cost advantages in procurement, manufacturing, and logistics
Enhanced profitability and market penetration
5. Brand Development
Digital engagement: Short videos, cross-platform e-commerce
Experiential marketing: Trade shows, ESG campaigns
Strengthened brand equity and consumer trust
Strategic Outlook: By synergizing product excellence, service specialization, scaled production, brand influence, and global expansion, Wanhua is positioned to break industry barriers and achieve sustainable growth.
How Does the Company Ensure That Every Product is Formaldehyde-Free
To guarantee that every product is formaldehyde-free, Wanhua Eco-Technology has made extensive efforts in research and development as well as production.
1. Strict Raw Material Selection: Wanhua Eco-Technology selects high-quality raw material suppliers and conducts rigorous screening and testing of raw materials to ensure they are free from harmful substances, particularly volatile organic compounds such as formaldehyde.
2. Refined Production Process Control: Wanhua Eco-Technology possesses advanced production equipment and processes. By strictly controlling parameters such as temperature, pressure, and time during the production process, it ensures that the formaldehyde content in products remains within safe limits.
3. Multiple Quality Inspections: Wanhua Eco-Technology has established a comprehensive quality inspection system, encompassing raw material testing, in-process sampling inspections, and final product factory inspections. Through multiple rounds of testing, it ensures that every product meets the formaldehyde-free requirement. Products are regularly sent to multiple authoritative testing institutions both domestically and internationally to confirm that no harmful substances, including formaldehyde, are detected.
Certified by authoritative institutions including China Environmental Label (Ten Rings), SGS, and French A+.）
During the research and development process, the company has also encountered numerous obstacles:
Technical Challenges: Developing formaldehyde-free products requires resolving a series of technical issues, such as incorporating other materials to enhance product stability and strength while maintaining formaldehyde-free properties. These technical challenges necessitate repeated experimentation and refinement to overcome.
Cost Pressures: The research and development, as well as production costs, of formaldehyde-free products are relatively high due to the need for higher-quality raw materials and advanced production processes. Companies face pressure from increased costs during the R&D phase and must find a balance to ensure product competitiveness and market acceptance.
Speech by Song Rensong, General Manager of Wanhua Eco-Technology Co., Ltd.
To overcome these obstacles, the company has made numerous attempts and breakthroughs:
Strengthening the R&D Team: Leveraging the group's industry experience and advantages across the entire industrial chain, the company has recruited professional scientific research talents and technical experts to enhance its R&D capabilities and accelerate product innovation and technological breakthroughs.
Collaboration and Sharing: The company has engaged in collaborations and technology sharing with enterprises and research institutions in related industries, utilizing external resources to resolve technical challenges and reduce R&D costs. For instance, it has established in-depth partnerships with Vanke Construction Research Center and China Academy of Building Research.
Continuous Process Optimization: The company consistently improves its production processes, reducing costs and enhancing product stability and quality through process innovation and efficiency improvements.
Future Development Direction and Layout of the Company
The entire home building materials industry is destined to evolve towards a healthier direction, with products and services undergoing accelerated updates and iterations, becoming more diversified and personalized.
Looking ahead, Wanhua Eco-Technology will closely follow market development trends and focus on laying out strategies in three key areas: products, services, and channels.
In terms of products, the company will strengthen its industrial chain layout, covering raw material supply, design consulting, and construction services, to form a complete ecosystem and provide more comprehensive solutions. Simultaneously, it will continue to increase R&D investment, consistently launching more innovative and competitive formaldehyde-free home space system solutions to lead industry development trends.
Regarding services, the company will continuously improve its products and services, enhance customer satisfaction, establish long-term stable cooperative relationships, and expand market share through customer word-of-mouth.
In terms of channels, the company will actively explore international markets, introducing Wanhua Eco's Lingquan formaldehyde-free home space system solutions overseas to achieve cross-border development.
Leaders of the Provincial Consumers Association and Wanhua Ecological Technology took a group photo to commemorate the occasion.